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Income And Your Sales Funnel

Income and your Sales Funnel

This blog post provides tips on how you can connect your Income Generation Strategy to your Sales Funnel. As you know your Income Generation Strategy needs different income streams (refer to the last blog post) – these income streams need to be spread across your Sales Funnel.

The last blog post focused on the importance of a Income Generation Strategy.

This blog post provides tips on how you can connect your Income Generation Strategy to your Sales Funnel. As you know your Income Generation Strategy needs different income streams (refer to the last blog post) – these income streams need to be spread across your Sales Funnel.

A: Active Income – working one to one with clients.

L: Leveraged Income – working one to many, such as workshops, webinars, mastermind groups, conferences, retreats.

LP: Leveraged with Passive – Ecourses, Home Study Program (still requires some of your input, for example a community group).

P: Passive Income – info-products (digital downloadable format, once completed does not require your further input): video tutorials, ebooks, checksheets, infographics, templates, action guides, do-it-yourself kit and physical products (calendar, journal, recipe book, wall charts).

R: Recurring Income – membership program, affiliate income, network marketing product.

The parts of a Sales Funnel are ATTRACT, ENGAGE, NURTURE, CONVERT.

EXAMPLE SALES FUNNEL FOR A SERVICE PROFESSIONAL

1. ATTRACT

Purpose: Lead Generation

Freebies – with no conditions attached

ATTRACT    
How To Guides (between 1 and 3 pages, downloadable PDF) Facebook Fanpage: Theme days  Fortnightly Podcast
Weekly Blog entry Monthly Email Newsletter Speaking Gigs

 

2. ENGAGE

Purpose: Keeping prospective client in a conversation – be personable, engaging and conversational

Free with conditions eg sign up to newsletter and/or minimal price point (<$100)

ENGAGE    
Ebooks (Kindle Edition) $2.99 to $9.99   P Monthly Meet Up Group: $10 a session   L Info- Product  and Product range (up to $100), for example, workbook, set of posters etc  P
3 hour Workshops $97 L Video Tutorials $5.95 a month  R Membership Club $120 a year  R

 

3. NUTURE

Purpose: ‘Romance Your Tribe’

Price point $100 to $250

NURTURE    
One to one 90 minute Strategy Session ($125) A Think Tank Small Group Strategy Sessions:

3 hours $127  L

Full day workshop $250  L
Info-Product range (up to $250) P Mastermind Groups $250 a year  L Do It Yourself Kits $100 to $250 P

 

4. CONVERT

Purpose: Convert your Client

Price point: $250+

CONVERT    
Level 1 [$250 to $950]

One to One Mentoring Packages(Premium, Gold, Silver) A

Level 2 [$950 to $1500]

Ecourse with group live Q and A (6 months), $997 LP

Level 2 [$950 to $1500]

Home Study Program with one to one Skye mentoring sessions (9 months), $1397 LP

Level 3 [$1500 to $2500]

Education and Mentoring E-Learning Platform 12 month access, $1997 LP

Level 3 [$1500 to $2500]

Business Advisory Program 18 months, $2497 [includes awards, retreat, on-site visits and community project] LP

 

One of the vital components of being in business is sustainability – you simply can’t be all things to all people and have all your income be generated from working one to one with clients UNLESS you decide to take on further employees or contractors to assist.

The financial management of your business has to be strategic. Planning out your income strategy in tandem with your sales funnel does take time but is well worth the effort when you see the income coming into your bank account and reflected in the financial reports of your business.

Use the template above to help you review and reflect on your current sales funnel – remembering to link it to your income generation strategy.

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Kountable is your go-to team of registered bookkeepers in Newcastle, the Hunter Valley and further afield. With our bookkeepers working as an extension of your team, you can get back to doing the work that matters most to you.

Sign up to our newsletter.

We keep our finger on the pulse, so you don’t have to. Sign up to receive the latest business news from our team.

© 2017  Kountable   |   Website by Design Bug   |   Privacy Policy   |   Terms of Trade

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